infas is one of the first signatories of the new ADM sustainability code for market and social research.
Axel Glemser and Menno Smid signed the code on behalf of the institute at the general meeting of the market and social research working group.
The code, which covers the pillars of ecology, social affairs and economy, serves as a guideline for companies to integrate ethical and sustainable standards into their work processes.
The integration of these standards not only protects the environment, but also contributes to a socially responsible and economically stable environment in the long term.
Application of the Code is voluntary.
As a signatory, infas will report annually on its progress.
The code is available for download here.