Expertise

Thematic areas and competencies of infas.

Communication strategies for studies

The infas Institute supports its clients in all relevant communicative and visual aspects of a research project.
The addressees are not only survey participants, but also the scientific community and the general public.
In close cooperation with clients and based on the specific design of a study, important questions arise: How is initial contact made during the survey?
What approaches are there to respondents?
Which communication channels can and should be used to maximize participation?
What is the best – and longest – way to build loyalty to a study?