This project was commissioned by the Federal Environment Agency (UBA) to examine private automobility as an example for passenger transport. As alternatives to conventional automobility, offers from the three areas of carpooling, carsharing and electromobility were considered. These offer alternatives to the established means of transport often seem to be available. The central question was why the transformation of the transport sector to an environmentally and climate-friendly form has not yet taken place and how this can be achieved in the future. The aim of the project was to gain an in-depth understanding of current mobility behavior, the needs behind it, and the lines of conflict with existing alternatives. An overview of possible measures was created. From this, tailored policy packages were developed for different political and administrative levels of action. As the main contractor, infas collaborated on the project with Zukunftsnetz Mobilität NRW, Identitätsstiftung and de3p.